Maui is often referred to as Nō Ka ʻOi, meaning “the best,” and it truly lives up to its name as a premier vacation destination for everyone. No matter your interests, time spent in Maui is invaluable. Here, you can create memories that last a lifetime. Imagine yourself collecting travel tales from romantic sunset cruises, traditional cliff diving ceremonies, countless wildlife sightings, and the incredible flavors of a luau or an unforgettable underwater adventure. Each experience in Maui is unique, making every moment spent on the island truly special.

Admit it, you’re already smiling before you even board the plane. The anticipation of warm sandy beaches, tropical sunshine, swaying palm trees, and endless Mai Tais is irresistible. Perhaps you can almost hear the gentle strumming of a ukulele and feel the Aloha spirit beginning to embrace you. Once you arrive, the real adventure begins. Come, let your hair down, play, and explore the undiscovered. Try something new and immerse yourself in all the wonders Maui has to offer!

Here’s Why We Love Maui (And You Should, Too!)

  • Sunsets are magical miracles of Maui and can be best viewed are from the south or west shores of the island.
  • See one of the best whale shows on Earth. Every winter you can count on seeing humpback whales play and breech from the south shore beach or by taking an up-close experience on a whale watching tour.
  • Drive up to see Maui’s dormant volcano named, “Haleakala” (meaning House of the Sun) and catch a view from 10,023 ft. It truly is beyond words.
  • Spend an evening watching the sunset on a relaxing dinner cruise.
  • Take in the island “Aloha” spirit of Maui. Bring your fast-paced life down a few notches and remind yourself to breathe in, and breathe out. You’re in Hawaii.
  • Experience world-famous beaches for surfing like Ho’okipa or Kite Beach, Kanaha.
  • See Hawaii’s best rainbows right here on Maui.
  • Check out the incredible craters with hiking tours from Haleakala.
  • Take a one-of-a-kind road trip along the winding north shore coastal road named Hana Highway.
  • Drive upcountry to experience Maui’s Gourmet Goat Cheeses from Surfing Goat Dairy.
  • Snorkel Maui’s top snorkeling hot spots.
  • Take a relaxing stroll along Maui’s longest and most golden stretch of beaches in Hawaii.
  • Discover Maui’s hidden waterfalls by helicopter or by a driving adventure.
  • Experience championship golf courses with panoramic ocean views.
  • Drive upcountry to check out the one-of-a-kind Lavender Farm store and fields of flowing lavender big island views.
  • Swim with a real Hawaiian Sea Turtles.
  • If you haven’t been to Molokini, it truly is a must-do for snorkeling, scuba diving, and a true Maui boating adventure.
  • Trek through the enchanting bamboo forest.
  • Renew your vows or begin a new life together with Maui’s incredible serene beachside weddings.